Pay-Per-Click (PPC) advertising is a powerful tool for businesses looking to generate leads and increase online visibility. Many agencies outsource their PPC management to a PPC white label reseller, allowing them to offer expert services under their own brand. But what exactly does a PPC white-label reseller do?

Below are the seven key responsibilities they must manage to ensure success.

1. Understanding Client Goals and Objectives

Before launching any campaign, a reseller must first understand their client’s business objectives, target audience, and key performance indicators (KPIs). This ensures that PPC strategies align with business goals, delivering measurable results.

2. Campaign Strategy and Planning

A successful PPC campaign requires careful planning. A reseller should conduct thorough keyword research, audience segmentation, and competitor analysis. They must craft an advertising strategy that maximises ROI while staying within budget constraints.

3. Setting Up and Managing Ad Accounts

Handling ad platforms like Google Ads and Microsoft Ads is a core responsibility. A reseller must create, configure, and optimise campaigns, ensuring proper tracking and budget allocation. They also need to manage bidding strategies to improve performance.

4. Optimising Ad Performance

PPC campaigns require continuous optimisation to remain effective. A reseller should regularly monitor key metrics, refine ad copy, test different creatives, and adjust targeting settings. By improving click-through rates (CTR) and reducing cost-per-click (CPC), they enhance the overall effectiveness of a campaign.

5. Providing Transparent Reporting

Clients expect clear, data-driven insights into campaign performance. A reseller must generate detailed reports that highlight key metrics, trends, and opportunities for improvement. These reports should be easy to understand and demonstrate the value delivered by the PPC efforts.

6. Staying Updated on Industry Trends

The digital advertising landscape is constantly evolving, with new algorithms, ad formats, and regulations. A reseller should stay informed about industry updates to ensure compliance and maintain a competitive edge. Keeping up with advancements in white label PPC ensures campaigns remain effective.

7. Ensuring Seamless Client Communication

Since the reseller operates under the client’s brand, maintaining professional and responsive communication is crucial. They must address queries, provide strategic recommendations, and ensure clients feel confident in the services provided. A seamless relationship fosters long-term success and client retention.

By fulfilling these seven responsibilities, a PPC white label reseller ensures smooth campaign execution while allowing agencies to offer expert PPC services under their own brand. This partnership enables businesses to expand their offerings without the need for in-house PPC specialists.