Looking For e-commerce marketing? the use of smartphones and mobile product browsing has increased the number of people conducting online shopping.

Due to this reason, almost any retailer would be wise to consider creating an e-commerce store to boost sales.

Search engine optimization and pay-per-click advertising are the marketing channels ideal for e-commerce marketing stores. Search engine optimization and the pay-per-click (PPC) facilitate the exposure of certain products on an eCommerce site in search engine results pages (SERPs).

Ecommerce marketing can be improved by using SEO and PPC tools. If you build or optimize your Internet marketing strategies, consider these free tools.

SEO Digger

The SEO Digger tool helps optimize websites for Google using a free online tool. Use SEO-digger.com to find out how to optimize your website for search engines. Input your URL into the search box, and click ‘search.’ You will receive the top 20 ranking positions for your website.

The tool can help you determine if Google is clearly defining your website. Also, you can check your ranking without having to buy rank checker software using this tool.

Google AdWords Preview Tool

In addition to Google AdPreview (Google AdWords Preview Tool), Google AdPreview is another tool designed for PPC advertising. Google AdWords dominates paid search advertising.

Your campaigns can be fine-tuned and optimized using this tool. Using the AdPreview tool, you can see a preview of your text ads in Google search results.

You can select the location where you want to promote your ads to see how they look to a user in that location using Google AdPreview. By assessing the AdPreview tool in AdWords, you can see how well your bid price matches the effectiveness of your ad placement.

SEO Book’s Firefox Plugin

It is another valuable tool for search engine optimization. On the standard Google search results page, Mozilla’s Firefox plug-in displays 22 different SEO metrics.

These metrics include incoming links, along with domain age, Technorati rank, or Alexa rank, cached results, WHOIS information, Bloglines, and page rank.

Google Sets

A unique tool from Google Labs is Google Sets named as Google Search Engine Tools. With Sets, marketers can get keyword ideas and SEO insights. Google will provide you with relevant search terms by simply entering your keywords.

AdCenter Keyword Mutation Tool

Last on our list is the AdCenter Keyword Mutation Tool, which is helpful both for SEO and PPC optimization. You can use this unique keyword tool to locate keywords’ unique spellings (and sometimes misspellings). It helps you optimize your website since typos or misspellings in your keywords can prevent users from finding you.

Conclusion

Here’s a list of five tools to help you with Internet marketing for e-commerce. We hope these e-commerce marketing Auckland tools will help you analyze your marketing strategies and improve them.